UNILEVER hired 20-30x more influencers

27 Jun 2025 · 0 min

Watch on YouTube

0:25

This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "UNILEVER hired 20-30x more influencers" (created 2025-06-27). The excerpt is an English commentary by a single speaker (labeled SPEAKER A) discussing Unilever's move to hire 20–30× more influencers, the strategic value of influencer marketing and influencer communities for brands, and industry trends such as publicists acquiring influencer-marketing firms and paying high prices to scale their offerings.

Why Unilever is hiring 20 to 30x more influencers. I think Unilever is making a smart move because they see the power of influencer marketing. They tend to have their own communities, and when they back something, it elevates a brand. Publicists doubled down on influencer marketing. They've been buying up influencer marketing companies to scale up their offering. They think it's the future. They've been paying an arm and a leg for some of these influencer shops.