United Airlines x Starlink game changer

2 Dec 2024 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "United Airlines x Starlink game changer" (posted 2024-12-02). The excerpt is a short multi-speaker conversation (labeled SPEAKER A and SPEAKER B) in which they discuss United offering free Starlink on flights — praising the fast in-flight Wi‑Fi, noting strong user experiences (streaming, working), the marketing impact (Elon Musk retweeting drove millions of impressions), and how this could give United a competitive edge if other airlines don’t catch up. One speaker references "Eric and I travel quite a bit," but no speaker is explicitly named Eric Siu in the excerpt.

I think what's gonna work out well for United, all the passengers get free Starlink. Have you used Starlink on a plane before? I have not. Oh my God, it's great. You can watch movies, you can do everything. You're basically working at home, but you're working with super strong Wi-Fi. And I think that's one, when United, like this partnership went live, that got millions and millions of impressions 'cause Elon retweeted it. So they got millions of impressions. And I think more and more people are gonna talk about this. And if other airlines don't adapt quickly, it's gonna be a boon for United 'cause, oh my God, the Wi-Fi's so fast on United.
It's a marketing play. It is a marketing play, and I think the other airlines will catch up. Because right now, Eric and I travel quite a bit, but if you go on an airline, a lot of the airlines offer different internet packages, including higher speed for streaming. If you ever buy them and you try to stream, it sucks. It doesn't work.
Yeah. But this is a good example, like when the product's just really good, this is just product marketing, and it's just purely word of mouth. And even the way I just talked about it right now, it makes you want to use Wi-Fi on the plane, right?