0:52
A former employee's show went from 500 views to 30 million views by changing only the thumbnail and title. The speaker argues that packaging matters more than content: a compelling hook determines whether people click at all.
A former employee's show went from 500 views to 30 million views by changing only the thumbnail and title. The speaker argues that packaging matters more than content: a compelling hook determines whether people click at all.
This is a perfect example of it doesn't matter how good your content is. This guy that used to work for me, he started a brand new show. He released a video, 500 views, basically crickets. He was really sad because, well, he put a lot of time and effort into it. And he's like, you know what, I need to change something. So he basically just added in the thumbnail, or you can say the first image was a title on what people were going to see. And that was the only change. Just right before you watch, there's a little title, right? And that the difference between 30 million views versus 500 views. So those of you that, that are into creating anything, you have to think about your hook. If you don't have a good hook, then you're not going to get the views that you need because people are so busy. You got to think about how you can hook people in, whether it's a very interesting thumbnail or a really good headline. That's what's going to draw people in. This is a perfect example of it doesn't matter how good your content is, 80 cents on the dollar is spent on your headline or your thumbnail or your packaging,
