Eric Siu explains how to use AI agents to outpace competitors. He covers adopting them quickly, leveraging APIs for programmatic marketing, and concrete wins like doubling conversion rates from 1% to 2%.
We're all going to be using agents at the end of the day. But the question is, how sophisticated are you going to be and how quickly are you going to jump on this before your competitors do? If you're able to jump on this stuff quickly, let's say you're working for somebody, you're going to stand out versus the other people. Or if you have a business, you should be jumping on this sooner than later. Some other things that can be done using various APIs that are out there would be for us programmatic marketing. And what I mean by that is let's say 100 people visit my website and maybe out of every 100 people, 1 person buys. So that's a 1% conversion rate. Well, if I can get 2 out of every 100 people to buy, that's a 2% conversion rate. Rate, I'm doubling the effectiveness of my website. That's known as conversion rate optimization.
