Eric Siu explains how to use AI writing tools for SEO. AI works best for top-of-funnel content, but humans need to handle the last mile: fact-checking, adding links, citations, examples, and images. Lower-funnel and ranking content should stay mostly human-written.
You can use AI writers, but it's still very helpful to have humans serve as the last mile in terms of fact-checking a piece of content, upgrading a piece of content, adding links, adding citations, adding different examples, adding images and things like that. It makes a lot of sense to have a human being there. The lower you go in the funnel, the more it makes sense to have the human beings at the bottom, and then maybe some humans in the middle of it for the stuff that's actually ranking, and then you use AI content for top of the funnel, at least in today's standards. This could all change in 3 months or so given the, the speed of the AI news cycle.
