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Eric Siu breaks down how to run a marketing conference that actually grows revenue. Pick a great venue, serve good food, build in time for real networking, and book speakers on hot topics like AI. His approach broke attendance records.
Eric Siu breaks down how to run a marketing conference that actually grows revenue. Pick a great venue, serve good food, build in time for real networking, and book speakers on hot topics like AI. His approach broke attendance records.
Here's how you grow your revenue using live conferences. And we'll just give you a couple tips. When I do my conferences, one, we try to do it at a nice spot. We tend to just try to make the food buffet style, but more importantly, it's the quality of the conversation. So we try to leave a lot of room for networking. So we had this speed networking thing in the very beginning where everyone was networking for like 5 minutes a pop. And then we do leave a lot of room for breaks for people to talk to each other. And then more importantly, if you're gonna try to draw people to your events, usually you wanna have a really good topic. And what is a good topic usually is If you can get the latest marketing speakers, 'cause this is a marketing conference, and they'll talk about the latest things such as AI, that is how this event ended up breaking records from all the previous events that happened.
