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Eric Siu shares how to grow revenue at live conferences. Pick a good venue, serve buffet food, build in time for real networking and speed-networking sessions, and book speakers on hot topics like AI to break attendance records.
Eric Siu shares how to grow revenue at live conferences. Pick a good venue, serve buffet food, build in time for real networking and speed-networking sessions, and book speakers on hot topics like AI to break attendance records.
Here's how you grow your revenue using live conferences. And we'll just give you a couple tips. When I do my conferences, one, we try to do it at a nice spot. We tend to just try to make the food buffet style, but more importantly, it's the quality of the conversation. So we try to leave a lot of room for networking. So we had this speed networking thing in the very beginning where everyone was networking for like 5 minutes a pop. And then we do leave a lot of room for breaks for people to talk to each other. And then more importantly, if you're gonna try to draw people to your events, usually you wanna have a really good topic. And what is a good topic usually is If you can get the latest marketing speakers, 'cause this is a marketing conference, and they'll talk about the latest things such as AI, that is how this event ended up breaking records from all the previous events that happened.
