Hire exceptional people and you'll spend less time managing. A CEO hire can shift a company's trajectory in weeks. The best marketers, salespeople, and leaders are self-directing and resist micromanagement, freeing leadership to focus on growth.
If you don't want to deal with as many people headaches, you should spend more time on recruiting. When I say you, I really mean your organization. So if you're starting out, maybe it's you in the beginning, but I've just found that recruiting, especially when you're smaller, it is one of the highest leverage activities because, Neil, let's just look at you for a second. When you brought in the CEO, how much did it just change the trajectory of your organization? When you found the right person, there's no need to wait a month or whatever. Usually you'll see in the first week or two, If they're that damn good. That's what I found. But my point, Neil, is when you know someone's really good, they deliver something in the first week or two, right? I know we're talking about marketing here, but the more time you spend time on recruiting amazing marketing or salespeople, or really anybody, the less time you have to manage because the best people, they don't want to be managed. That's the key, right? People don't want— the greatest people don't want to be told what to do. If you want to work with the greatest people.
