Eric Siu walks through what to check before buying a declining business: whether customer interest is actually returning, if the team still works well together, and whether the numbers show real growth trending up. Buying a failing business can mean you're just buying yourself a job.
Imagine if you have a declining business, you have headwinds going against you, right? Customers are maybe no longer interested in your product or services anymore because they're not as effective. So you have to fight on that front. You have to fight the atrophy of people management. There's all people problems all the time, right? And that's just part of business. If you're ever planning on buying a business, you want to make sure that a business is, is moving in the right direction and it's continued to compound over time. Maybe in the last 3 years or so, hopefully it's growing because you don't want to buy a job at the end of the
