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Eric Siu explains how to buy a business by matching your strengths to its weaknesses. If you're great at marketing, find a company with a solid product but no customers. Balance your weight against the business's counterweight.
Eric Siu explains how to buy a business by matching your strengths to its weaknesses. If you're great at marketing, find a company with a solid product but no customers. Balance your weight against the business's counterweight.
I think when you analyze businesses, you need to understand where your weight lies, and then you need to understand what the counterweight is to it. So if you are a really good marketer, you know, this is where my weight lies. What would be the counterweight to that? Well, a business that has great product but not a lot of leads. And so what you're looking for is how can we balance out the 2 things, my strengths with the business's weakness.
