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Eric Siu explains how YouTube treats creators like employees, rewarding consistent, focused content that generates steady ad revenue. The platform needs predictability to make money, so creators who jump between topics lose algorithmic favor.
Eric Siu explains how YouTube treats creators like employees, rewarding consistent, focused content that generates steady ad revenue. The platform needs predictability to make money, so creators who jump between topics lose algorithmic favor.
If you're a YouTuber, you're an employee of YouTube. They want to see if you're going to stick around for a while. They want to see if you're going to be consistent, and they want to see that you're going to be consistent about what you're going to talk about, because ultimately they care about one, their ad revenue, and two, are you gonna bring consistent ad revenue? Think about it. If you hire someone and they start doing other things after a period of time when you need them to do one thing, you're probably gonna fire them, right? Or at least if they're gonna do the new thing, you're gonna take some time to see if they're actually good at the new thing, right?
