Eric Siu hired an intern who applied after seeing an X thread, and explains how building social reach on the platform attracts talent and opportunities. He cites examples like sourcing engineers for a Beat Claude challenge and networking with creators and VCs through DMs, showing that real ROI comes from testing ideas publicly and building visibility.
Chapters
Because we're talking about X right now, and I found this really interesting. So the part that everyone misses about the measure of an X account can be determined by what it opens for you in terms of real life, in terms of the doors that it opens, right? So let me share this with you, and really we can talk about how this applies beyond X as well. So Nikita Beer, who's the head of product at X, which ironically, you know what's funny? Elon gave him this job to be head of product at X because he's so good at X, because he was so good at posting before, right? So he still is. So the value of an X account can be measured by what doors it opens for you in real life. So, you look at this, 3.4 million views on this one. And then Gary Tan of Y Combinator is like, it's priceless. Strip Mall Guy. And you have Nicole Benham here. And then all these other people, it's like, oh my God, it's changed my life. Even your brother here, Dr. Parikh Patel, this guy, he's like 100,000%. This guy over here, your brother, right? So anyway, all that to say is that I think about this, Neil, I think about, I'm going to share a couple examples and we can kind of go beyond this, but recently a lot of engineers have taken our Beat Claude challenge. They've all come from X. Okay. We've had an intern recently join us who's amazing, and he came from X as well, and he actually applied using X and he wrote like a thread. And so, and I think about the people that I'm able to talk to through DM, whether it's like popular creators or venture capitalists or entrepreneurs, All that comes through X and it's all because you spend the time to actually create something that actually intrigues someone else in terms of thought-provoking statements that you put out there, right? And you also get to test your thinking out there when you're on X. You can test whether your thinking is right or wrong. And for me, I personally like writing a lot and I think you do as well. And so it can be X, it can be LinkedIn, it can be whatever it is that you have. It could be YouTube or whatever. But I do think for me, the way X is able to kind of expand your reach to the right people at the right