We Revamped Our Paid Media—And It’s Working!

11 Apr 2025 · 0 min

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In this brief update, Eric Siu explains how his company has overhauled its internal paid media approach and is seeing positive outcomes. The new strategy centers on a general awareness campaign that runs 14‑16 ads, leveraging high‑performing reels that are repurposed and rotated. These ads direct traffic to either the Single Grain brand or the Carrot product. Separate Carrot‑specific ads have already generated three closed deals. Additionally, the team has resumed paying for email subscriptions to further boost reach. Overall, the revamp is described as working well and delivering early wins.

We are revamping how we do paid media internally, and it's actually working really well. Paid media for yourself or your customers? For ourselves. So we have a general awareness campaign where we have 14 to 16 ads, and we'll take high-performing like reels from this, for example, and then we'll rotate them, and then we'll have ads driving them to either Single Grain or Carrot. And then we also run Carrot ads for Carrot too, and that actually has led to 3 closed deals already. And plus we're starting to pay for email subs again.