Neil Patel and Eric Siu used personality tests to understand how each other prefers to receive feedback. Eric discovered Neil responds best to facts and stats, so he adjusted his pitch style accordingly. They show how matching your communication to someone's personality type makes feedback actually land.
I think not enough organizations spend enough time fine-tuning their communication processes and working together as a team and figuring out how different people communicate with each other and how they comprehend what you're communicating. I remember Eric used to make me take surveys or quizzes. I don't know what they were called. Personality tests? Personality tests, there you go. And he would make friends take them and other entrepreneurs that he knows, and it would compare them.
I make other people take them too.
Yes. I don't want to mention that, but I remember that. And with these tests, it's really good, even though I wasn't a fan of them and Eric would make me take them. He's like, can you just do, just please take it. And he would pester me until I finished it. And then he would send me the link so he would get access to the data. It was great because he would understand how my personality is and the way I think, and he would share how he thinks and it would allow us to better communicate with each other because we understood what made the other person tick or move or what they didn't like to hear. Like Eric knew that I love data. So before, years and years ago, Eric used to be like, you got to try this, you got to try it, this is a better way. And he noticed that I would barely do anything with any of the information that he passed me. Then after the personality test, he quickly learned that I'm very data-driven and data-oriented. And I can— someone can change my mind really easily if they have data and facts to back it up. Like I'm not stuck in my way as long as you have something to prove me wrong. And I'm happy to be proven wrong, especially if what you show me can make me better or make my business grow. So then when Eric would come to me, he would start using facts, stats, and data, even if it was a small sample set, because he knew that it would be more likely to get me to take action.
You know what's funny? The best data is like, hey, do you see this actually makes money? And you're like, oh, it's a little different when you have the money there. But On the note, Neil got smart with that. You actually removed it, so I can't pull it up anymore.
