Eric Siu breaks down Profound's pitch deck, a startup that helps companies get mentioned in AI search engines like ChatGPT and Perplexity. The company raised $20M and showed how Ramp's AI-search mentions jumped from 3% to 22%, driving real traffic and revenue.
So Profound has a pitch deck. Profound is, is for anyone who isn't familiar with the tool, it's a tool that helps you track how well you're doing on the AI search engines like ChatGPT or Perplexity when it comes to getting mentions. What was interesting is they raised a few million bucks and then all of a sudden within less than a year after that, they raised $20 million. And their whole pitch within their pitch deck, which was really interesting, is when they were telling the story for Profound, They're like 10% of searches happen in AI search engines or start with AI search engines now. And if you look at the fintech brand Ramp, which has a crazy high valuation, their mentions in AI search rose from 3% to 22% after using Profound's tools. So they're talking about the value, but they're showcasing how companies are getting more mentions, how that's driving better results for these organizations, and that's causing them to continually pay Profound. And they're using Profound's tools to specifically get included in more of the AI engines. Now, obviously Profound's tools can't just get you included a ton of times. You actually got to do work, or AKA marketing, but that's a pretty attractive pitch. Instead of just saying, here's our company and this is why you should invest, they're saying, here's your company, here's why people are using it because there's a shift happening with search. And look at these brands like Ram, who have used it to grow their brand mentions, their brand, their traffic, and their revenue.
