Eric Siu explains why video, long-term compounding, and authenticity matter more than they used to for building brand. He argues the game has shifted from publishing blog posts, and emphasizes in-person collaboration and experimentation as key to growth.
What are we doing to build brand? There's a lot of video that comes into play and we're really building for the long term and we're trying to compound for the long term with the understanding that the game is much different than it was 15 years ago where we could just crank out blog posts. You actually have to spend time, Noah setting this up, you coming downstairs, me driving here, right, to do this, but sit in person and actually have to bring our A-game and actually have to experiment because that's authentic. And so it's easier to build a brand if you're being authentic.
