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McDonald's and Nike don't sell burgers and shoes on Instagram. They sell experiences and feelings. Look at their feeds and you'll see lifestyle stories, not product specs.
McDonald's and Nike don't sell burgers and shoes on Instagram. They sell experiences and feelings. Look at their feeds and you'll see lifestyle stories, not product specs.
What do you think big brands actually sell? I think they sell some sort of type of experience. Close. Basically there. So I was watching this video on Instagram and basically this video shows McDonald's brand page on Instagram. It doesn't really show their food. When you look at Nike's page, it doesn't really show their products. At the end of the day, they're showing experiences. They're showing feelings to people. Feelings are ultimately stories, right? And so that's what big brands do at the end of the day. So go take a look at their Instagrams and you'll get a good sense for what they actually do from a corporate branding standpoint.
