Eric Siu reviews what major companies are saying about AI's impact on SEO. Search traffic is declining for many publishers and retailers like the New York Times, Wayfair, and Chegg. The shift is toward AI answer platforms and social media, with companies now focusing on email, events, and platform partnerships instead of relying solely on Google.
What big companies are saying about AI and SEO. So this tweet is from ViperChill, Glen Ossoff. From Glen Ossoff, here's what he said about public companies that are talking about AI and SEO right now. Search traffic is down. We see opportunities in getting traffic from AI answer platforms and we're preparing for that. Traffic from those sources is small but converting better, which is what we've been saying, right? Where we can, we're making deals with platforms to enhance our visibility and that of our customers. We're relevant. We want to reduce our reliance on search by creating better relationships with our audience, growing on social media, and utilizing email and events. But we're by no means giving up on it, which is actually going to lead into your other topic. That you have. We've had traffic challenges in the past and this is no different. We also see AI as an opportunity to improve our processes and operations. And so this is a tough topic to comment on because on one hand I feel ready and excited for marketing challenges going forward and all the opportunities that will be for those being proactive. So if you look at this over here, this chart, you can see Airbnb sentiments. They said that a lot of travel switching from desktop to mobile and from Google search to social media. But you look at the sentiment, most of it's red. Red means bad, green means positive, right? So only 3 companies in here are green. New York Times red, Vimeo red, Wayfair red, Wix red. Like all these are heavily dependent on SEO. BigCommerce and Chegg have been hit pretty hard, I guess. But that's how it is.
