Eric Siu explains how to get LLMs to recommend your product. Unlike Google, which values New York Times links over niche sites, LLMs seem to surface recommendations based on repeated mentions across guest posts and listicles. Publishing the same product prominently across multiple articles trains the model to rank it higher.
what you actually need to rank in LLMs. You know, we're seeing with a lot of these LLM platforms, they're not as sophisticated as Google. When you look at Google, you get a link from someone. They know a New York Times link in theory is more valuable than a link from neilpatel.com. If your company's around marketing, sure, a link from Neil Patel can be very valuable because it's a similar audience. But other— outside of that, a link usually from New York Times is always going to be Neil Patel. But what we're seeing with the LLMs is, If I just bombard the internet with listicles of like the best ABM software, and I keep mentioning your product, from everything we're seeing, it is the easiest way to get the LLMs to recommend you. It's called guest posting, which is old school SEO tactic, but instead of a link, you're just having them talk about your company or technically you're guest posting. So you're just mentioning your company and you're mentioning it at the top and why it's the best. And then you're mentioning other competitors And you just bombard the internet with it and the alums are just pulling from it and they're saying you are the best.
