Eric Siu breaks down what's stopped working in marketing: endless outbound emails, low-energy digital events, outdated SEO tactics from 2021, and mass-scale content strategies. Press and PR still work for some companies, but spending all day on LinkedIn doesn't.
What doesn't work so well today? So Jason Lemkin posted this. So he says endless outbound emails. Agree. Low energy digital events. Agree. I don't think digital is even as good as in-person anymore. 2021 SEO strategies. Yeah, I agree. 2021 mass scale content strategy. Yeah. Spending all day on LinkedIn. Yeah, I agree with that. Press and basic PR strategies. We're still seeing a lot of companies do well from just general basic press.
