Eric Siu breaks down five marketing tactics that don't work anymore: endless outbound emails, low-energy digital events, outdated 2021 SEO strategies, mass-scale content, and spending all day on LinkedIn. Press and PR still help some companies, but most of these old playbooks are dead.
What doesn't work so well today? So Jason Lemkin posted this. So he says endless outbound emails. Agree. Low energy digital events. Agree. I don't think digital is even as good as in-person anymore. 2021 SEO strategies. Yeah, I agree. 2021 mass scale content strategy. Yeah. Spending all day on LinkedIn. Yeah, I agree with that. Press and basic PR strategies. We're still seeing a lot of companies do well from just general basic press.
