Eric Siu walks through how MCPs (Model Context Protocols) could help marketers double revenue by connecting data sources like Analytics, CRMs, and ad accounts to AI tools. He outlines five steps: wire your data, launch a CRO Orchestrator, build a Sales Reviver, add creative automation, and create an SEO flywheel.
Everyone on the internet is talking about MCPs. So what the heck are they? MCPs, or Model Context Protocols, let your LLMs or your AI tools talk with the other tools that you pay for. And here's how you create one. Number 1, you want to wire your MCP foundation. So connect your MCP to the data that you already trust. So that can be Google Analytics, that can be Google Search Console, it could be HubSpot, it can be Salesforce, it could be your ad accounts, it could be your Figma. And set your access scopes to read-only first, then enable write on safe tasks. Step number 2, you want to launch the CRO Orchestrator. So what this does is it points at your analytics and top pages and it comes up with different test ideas to help you increase your conversion rates so you can drive more sales. Step number 3, spin up the Sales Reviver. Connect Gong or your call notes, your calendar, email, and CRM. Have it surface stalled deals, draft follow-ups, and summarize objections by segment. Step number 4, add intelligence plus creative automation. Track competitor spend and angles. Tie your MCP to Meta and Google to pause losers, scale winners, and request new creatives through the Figma MCP. You approve the pushes. Step number 5, SEO and content flywheel. Connect your WordPress MCP, Ahrefs MCP, and your writer guidelines. Have it draft briefs, publish 80 to 90% first drafts for an editor, then repurpose each pillar into Shorts, LinkedIn, and X. Follow for more AI systems that turn data into revenue, not chaos.
