What is my biggest investment of the year?

27 Dec 2025 · 1 min

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In this brief YouTube dialogue, Speaker A emphasizes that the most valuable investment for the year is hiring and developing people. He highlights that recent hires have been strong, the leadership team has improved, and the company has become more intentional about talent acquisition. He links this to the need for rigorous oversight of the talent bar, advocating that at least one founder should closely manage hiring standards. Speaker B reinforces the point, noting that good people drive significant business impact while bad hires create a snowball effect of further poor hires. The segment concludes with a call to follow for more insights on AI, marketing, and business.

Chapters

My actual best investment this year is in people. So what I mean by that is people that we've hired this year have been great. I think our leadership team has certainly gotten a lot stronger and we've been a lot more intentional about the people that we're bringing in. I think these two kind of go hand in hand because if you look at the two that I have highlighted over here, best investment this year is people and then best work investment of the year is micromanaging the talent bar. I think certainly you want to have a recruiting team. You certainly want to have a people team. But I think my strong belief here, I don't know if you disagree with, I think you need at least one of the founders micromanaging the crap out of that talent bar because that's all you have at the end of the day. But the older we get, it's like the world goes around because of people.
Yes. And I would say my best investment every single year in business is actually people. Good people really do make a huge difference. Bad people, oh my God, they bring on more bad people, and then it snowballs and compounds.
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