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Eric Siu explains signal-based selling: watching for engagement signals like content interactions to spot high-potential accounts that match your Ideal Customer Profile, then reaching out to them. It's another name for account-based marketing.
Eric Siu explains signal-based selling: watching for engagement signals like content interactions to spot high-potential accounts that match your Ideal Customer Profile, then reaching out to them. It's another name for account-based marketing.
You can call it ABM. Some people like to call it signal-based selling now, but it sounds like of the millions of people visiting, there's going to be a small subset of people that fit your ICP, and then your salespeople will be able to spot the signals, how much they're engaging with your content, and then reach out to those people. Bingo. You got it right. Yeah. So signal-based selling, that's a new term, guys, but it's basically account-based marketing.
