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Eric Siu explains how Forbes operates like an affiliate site, constantly updating pages designed to drive revenue. He estimates the company makes $200 to $300 million annually from affiliate commissions alone.

Eric Siu explains how Forbes operates like an affiliate site, constantly updating pages designed to drive revenue. He estimates the company makes $200 to $300 million annually from affiliate commissions alone.
Most people don't know this, but Forbes is basically an affiliate site. A huge chunk of the new content that they produce each month are content updates, and what they're focusing on is updating their pages that drive revenue. So it's very affiliate-focused. They drive a good amount of revenue. I think they do a couple hundred million a year, maybe $200 or $300.