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Eric Siu says selling isn't about aggressive tactics. It's about genuinely believing in what you offer and helping people find the right fit. Passion and authenticity matter more than tricks.

Eric Siu says selling isn't about aggressive tactics. It's about genuinely believing in what you offer and helping people find the right fit. Passion and authenticity matter more than tricks.
Selling isn't what you think it is. Selling is serving, selling is helping someone. And if you're passionate about what it is that you do and you believe in the solution, helping the person find a solution that's good for them is the most natural thing to do. So we don't have to learn how to sell, we just have to learn how to be human first.