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MrBeast signs entrepreneurs, not just creators. The platform looks for people who want to expand their brands beyond content creation, treating top creators as business builders first.

MrBeast signs entrepreneurs, not just creators. The platform looks for people who want to expand their brands beyond content creation, treating top creators as business builders first.
We don't really sign creators. That's not our motto. Like, we sign entrepreneurs. We think that some of the largest creators in the world, they're actually more entrepreneurs than anything. Like, they obviously love creating content, but they want to do more. And they understand that this is just the beginning of where their brand is.