What Mr Beast says about subscribers #shorts
14 Apr 2021 · 0 min
0:27
MrBeast argues that raw subscriber counts matter less than engagement, views per video, and community strength when evaluating creator opportunities for consumer products.
MrBeast argues that raw subscriber counts matter less than engagement, views per video, and community strength when evaluating creator opportunities for consumer products.
In the past, we used to actually look at subscriber numbers and care about that number. And now to me, it's just kind of thrown out the window. When we look at a creator, I actually don't care about subscribers because there's a lot of channels out there that have 20 million subscribers that are pulling less than a million views per video. It's all about like, how engaged is your audience? How big is your community? And then we work within that and saying, okay, if they have a community in this space, how big do we think this actual opportunity is if we were to build this consumer product?
