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Eric Siu explains that stories work by hooking into experiences people already have. A potted fern, a microphone, a smell: each one lands because it connects to something you know. Tension is what makes a story actually work.
Eric Siu explains that stories work by hooking into experiences people already have. A potted fern, a microphone, a smell: each one lands because it connects to something you know. Tension is what makes a story actually work.
Stories aren't once upon a time and a plot. Here we are in this spectacular studio that Matt is running. There's a story. The potted fern is a story. The Shure microphone is a story. The lighting is a story. You go to an open house and it smells like apple pie in there. That's a story because it reminds you of growing up, right? Stories are simply little invisible hooks into the experience we already had before we encountered the story. And stories include tension. They always have tension. The tension of what's going to happen next, the tension of this might not work, the tension of am I in the right place at the right time, the tension of I'm rooting for something. If you're not doing those things, then you've willfully walked away from story.
