Should executives post on social media? The speaker examines Sharan Srinivasan's philosophy-heavy posts at acquisition.com against venture capitalists like Marc Andreessen and Ben Horowitz, who post mainly about their investments. His argument: executive content should drive business results, not just rack up likes with generic wisdom.
If you're gonna hire an executive, should executives create content overall? Is that a net positive? We saw that acquisition.com— so again, Alex had a very successful launch with his $100 Million Money Models book, but recently they made a hire, uh, Sharan Srinivasan, who spoke at the YPO Global Marketing Summit. So he joined as their president, and what I'm noticing is that he's actually creating a lot more content, and I see his Twitter growing, right? So here's what I see him posting right now: 3 truths about work ethic. It's harder than it looks. It takes longer than you think. And he's starting to get a lot more likes. Like, this is stuff that anybody's going to engage with. This philosophical stuff. So 147 likes, 2,400 views. And the next one after that is, the best investment you'll ever make is in yourself. It's the only asset that can't be stolen, taxed, or devalued by markets. Now he's posting in 3-hour increments. I think he's posting 7 to 8 times a day. I think the problem that I'm seeing— look, if you're Marc Andreessen, or if you're Ben Horowitz, or even if you're Gary Tan, or let's say you're Alexis Ohanian from Reddit, they're all venture capitalists now, right? They're only posting about stuff that they're working on, stuff that they're investing in. They're talking about their investments. Maybe they're talking about things that they're building. My point is They're posting on what they're working on in the venture space. They're not posting this high-level philosophical stuff that I think can get views and followers. But I think if we're trying to get— if you look at all these people, the patterns are already there on X. Like these are what the venture people are doing. All you need to do is emulate them. That seems like a— I hate using the word first principles because I think it's used so much, but that seems like a first principles thing to me. In my mind, I think if we're going to have executives creating content, it should be focused on driving business results. And who knows, we could be wrong here, but at least that's my feedback and that's your feedback.
