What will happen to marketing as interest rates drop?
22 Aug 2024 · 0 min
0:17
Eric Siu explains how falling interest rates and an uninverting yield curve signal recession timing and what that means for consumer spending and marketing budgets.
Eric Siu explains how falling interest rates and an uninverting yield curve signal recession timing and what that means for consumer spending and marketing budgets.
You know what happens when rate cuts happen? People start spending more. Recession. It's when the rate cuts actually happen, that's when the recession happens. And when the, you know, the yield curve, right? When that uninverts, that's when the— because it's inverted right now. And basically when that uninverts, the recession happens. So we can get ready for that potentially.
