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Eric Siu explains why building an engaged email list matters. He recommends buying traffic through Meta and Instagram to grow it, then using native ads to promote your own products. Most people skip this work, he says.

Eric Siu explains why building an engaged email list matters. He recommends buying traffic through Meta and Instagram to grow it, then using native ads to promote your own products. Most people skip this work, he says.
A lot of people won't go the extra mile to just create a really good email list. What I would do with email, I think if I had a really good email list that was highly engaged, I would try to buy a lot of emails using Meta, Instagram, whatever it is exactly, and I'll drive it to my highly engaged list. And then from there I might have native ads or I might have different types of promotions in there promoting my own stuff ideally. I think that's a nice way to grow. That's one of the ways to grow if I really had to focus exclusively on email. I think it's a very viable thing. I just think a lot of people won't go the extra mile to just create a really good email list.