Eric Siu and Neil Patel break down X's free Radar tool for tracking trending posts and social listening. They explain how video is dominating X now and show how to use Radar alongside TikTok's Creator Insight to find content ideas and understand what's working in your market.
Did you see X's new social listening product that's available for free?
No.
Okay. It's called Radar. So Radar allows you to— you can type in any term. So you type in Bitcoin, for example, right? And I'll show you the top posts using that term and the latest posts using that term. It's available for free. You can see what's trending upwards and downwards and it's free to use. So like, why wouldn't you use it?
And what's the URL for it? Just like Radar dot, 'cause I'm on an iPad as well.
Just type in like xRadar or something. But I know on desktop when I open this, like Radar shows up over here for quick access. Um, so yeah.
Got it. Dude, it's funny. I'm loading up Twitter right now or X 'cause I was looking for Radar. I don't know about your screen, but X has turned into a platform that really wants to push videos.
Oh yeah, it totally is.
Before it was like text, text, text. Now it's like they're really pushing hard.
There's some good videos there. Like I've seen some good stuff.
Um, but by the way, like mine just shows at the top, this is not what I follow. It's for you. I haven't logged into X in a while other than to post my own content. A woman pepper sprayed her Uber driver for praying.
For praying?
Yeah.
I don't know about that. Like, yeah, you're, you're, it sounds like your X is not that refined.
No.
Yeah.
But again, I don't log into X. Often my For You, not my following is very refined. My For You is not. The other problem that hurts when it comes to X is let's say I'm flying, you travel a lot too. So, you know, I create some of my posts in advance and I'll send it to my team and then they'll go and post them and they'll log in. So then sometimes they don't log out and they start browsing. So then it affects what I end up seeing. Yeah, that makes sense. Like for example, You know, one of the people on my team in the past, Fabian, he used to always look at car stuff. So I knew when I logged into Instagram and I saw car stuff, and not, I'm not talking about just like a Ferrari or Lamborghini, I'm talking about like people souping up their cars and street racing and things like that, which is what he was into. I would see tons of that and I'm like, oh, Fabian must still be logged into my account. Yep.
All right, so I wanted to take a second to tell you about the Agency Owners Association. So this is an agency peer group ran by my podcast co-host Neil Patel and myself, Eric Siu. And these, We're 9 and 8-figure agency owners respectively. And what I will say is at the end of the day, you want to learn from people that have been there, done that. If you want to grow your agency to 7 figures, 8 figures, and beyond, this is the group for you. And we bring in other agency owners to speak as well. And it's a great peer group where you can help each other out and you're going to learn how to acquire more clients. You're going to learn how to take yourself out of the day-to-day and to build the business of your dreams. And the cool thing, till November 30th, we are holding a special price. And you can apply at marketingschool.io/agency. And the great thing about it as well, if you try to get into group, there's a 7-day free trial, right? So once November 30th hits, we're going to increase the price by $200 per month. So right now you're getting it at the lowest price possible. So go to marketingschool.io/agency to learn more and we'll see you inside. By the way, we talked about X Radar, but TikTok creators— TikTok's Creator Insight tool is also an underrated market research goldmine. So this post is from Greg Eisenberg. So basically TikTok's creator tool does— it shows you what people are desperately searching for. It highlights topics with high demand but low supply. It reveals trending questions in every industry. And number 4, it tracks search growth over a 14-day period. So it shows you— it's like a little exploding topics. It shows you kind of what's trending, like maybe like a little Google Trends, for example. So he searched email management and found how to clear 10K emails, best way to organize work inbox, email templates for busy For busy people, thousands searching, hardly any solutions. So I think this is a good thing to use Radar and maybe use this to come up with content ideas. I think it's smart. Yep. Yep.
I totally agree with you.
All right. So that is it for today, guys. Go to marketingschool.io/agency to learn more about the Agency Owners Association, where we help agency owners grow. And that being said, we'll see you tomorrow.
