Eric Siu argues builders should use AI to automate what only robots can do, not replicate human tools. He cites Claude Code for spinning up thousands of ad variations at scale and emphasizes automating process monitoring where partial automation still adds value.
But when you talk about AI replacing workflows and processes, that's what we should be thinking. And I was— I'm just seeing the people, the things people want to build. They want to build dashboards or they want to build keyword research tools. You're building things for humans to still use. Like, stop, stop thinking like that. You got to think about things that only robots can do, right? They're like, I use Claude Code to basically manage all my ads and I'm spinning up like 1,000 different variations or whatever. And like they're showing their process, you know, whether it's like working correctly or not, or even if we do like a 10th of that, that's cool, right?
