What's My Best Marketing Advice Going Into 2026?

2 Jan 2026 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "What's My Best Marketing Advice Going Into 2026?" (created 2026-01-02) featuring a single speaker delivering marketing and networking advice. The speaker describes adopting regular (weekly or biweekly) lunch meetings with a range of smart, like-minded people—even outside their industry—while being selective about time. They report that about 2–3 out of every 10 meetings produce tangible benefits (e.g., intros to potential customers or investors).

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And I now have a much more open mind to meeting people, even if they're not in my industry, even if they won't be a potential customer. My best work investment, and I started doing this towards the end of Q3, early Q4, was a weekly, if not twice a week, lunch meeting. So I get hit up for lunch meetings often. I generally always say no. And I'm not saying you should meet up with everyone because you have to evaluate your time. Your time is precious, it's worth money. And I now have a much more open mind to meeting people, even if they're not in my industry, even if they won't be a potential customer. I try to meet like-minded, smart individuals individuals, even if they're in different spaces. I've learned a lot from them. I made a lot more connections. The networking's been great. And I would say for every 10 of those meetings, 2 to 3 result into some sort of benefit, even if I wasn't trying to get a benefit. So for example, the benefit could be intros to potential customers, investor introductions, introductions to other things that make my life better.