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Storytelling is surging in professional demand. Executives mentioned it 456 times on earnings calls in 2025, up from 359 the year before. Vanta is paying $274,000 for a head of storytelling, and LinkedIn storyteller roles have doubled.
Storytelling is surging in professional demand. Executives mentioned it 456 times on earnings calls in 2025, up from 359 the year before. Vanta is paying $274,000 for a head of storytelling, and LinkedIn storyteller roles have doubled.
Executives mentioned storytelling on earning calls 456 times in 2025, up from 359 in the last year. And speaking of which, did you see the Wall Street Journal piece and how they're looking to hire more storytellers? So the storyteller job title doubled on LinkedIn in one year, and then Wall Street Journal just did a piece on how people are trying to hire more storytellers. So Vanta is paying $274,000 for a head of storytelling. Okay. Executives mentioned storytelling on earning calls 456 times in 2025, up from 359 in the last year. Everyone thinks this is a marketing trend. The actual story spans hundreds of years of professional storytelling. And The current spike is a reversion, not an innovation. And so I think what's worth calling out here is in a world where things are going to be a lot more AI heavy, you want a way to stand out. That's what marketing is at the end of the day. How do you go about standing out?
