What's the future of SEO really looking like

30 Aug 2024 · 1 min

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This content was created by Eric Siu. This content was uploaded by Eric Siu. This is a YouTube video titled "What's the future of SEO really looking like" (uploaded 2024-08-30). The excerpt is a short spoken segment by a single speaker (labeled SPEAKER A) in a discussion/presentation about the future of SEO. The speaker argues SEO is no longer just about Google, noting the rise of TikTok search, Amazon search for shopping, and YouTube as the second-largest search engine; they also mention AI-generated overview results and increased ad pressure pushing down organic results, and emphasize that audience attention is now fragmented across social platforms so marketers must go where people are.

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So here's what I think the future of SEO is going to look like. First and foremost, it's not just Google anymore. Actually, I was traveling. When I was traveling, my travel buddy, the way she behaved was she searched for things on TikTok. So TikTok search, that's one. Amazon search for shopping. YouTube is the second largest search engine in the world. And by the way, it's getting harder. You get these AI overview results. Everything's being pushed down by the ads as well. So SEO is just getting tougher overall. Also, when we think about attention, Google's still getting a lot of search, but the attention's so spread out now amongst all these different social platforms. So I think, Neil, we've talked about this, we used to one-trick ponies. We used to be all in on SEO. Marketing 101 is you're bringing people to the point of sale. Well, if you're trying to find those people to bring them to the point of sale, you have to understand where they're hanging out. They're not just hanging out on Google anymore.