Eric Siu breaks down Oasis, an app that rates bottled waters on a 100-point scale. A Whole Foods Italian water scored 88. He explains why water works as a product: huge market, real problems like microplastics, and ratings that actually make people switch brands.
Let me talk about when marketing could go right. So I have this water app called Oasis. They score the water. So this is a Whole Foods water that I'm holding up. It's real Italian water, right? This has an 88 out of 100, Neil. So no microplastics, right? If you're in consumer and it's a massive TAM like water, 'cause everyone drinks water, then why wouldn't you make an app and maybe just score your app the highest in there? Now you could get in trouble for that, right? You ideally would just want to have the best products. But my point is, you know, when you own kind of distribution, like crypto's a wide TAM, water's a very wide TAM too. I don't think it's very expensive to build one of these apps. But to me, whenever it scores high, Go and switch over to that water. So I— yes, I still have the Air One water. I still have my filtered water here. But because I was traveling this past week, I bought a ton of these and that's why I'm drinking this right now. So.
