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Eric Siu says give your podcast three years before quitting. His show grew from 3,300 downloads in year one to 377,000 in year three. Most creators see real traction around that three-year mark.

Eric Siu says give your podcast three years before quitting. His show grew from 3,300 downloads in year one to 377,000 in year three. Most creators see real traction around that three-year mark.
The magic number is 3 years. We've scaled to about 100 million downloads through the 2 podcasts that we have. Year 1, I remember about 3,300 downloads for the year, and then year 2 was about 14,000 or so. Year 3, maybe 377,000 downloads. So you can see it's starting to compound over time. To build over time, the magic number is 3 years. 3 years to build an audience, 3 years to build a business. It takes, you know, a year, you're kind of slugging it out. 2 years, 3 years, 3 years is when you're like, oh man, I kind of have something, right? Don't give up before that.