Where AI Is Actually Expanding Margins

10 Aug 2026 · 0 min

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In this brief panel excerpt, the speaker asks where companies are currently experiencing gross margin expansion due to AI, emphasizing that many lack clear answers. Two concrete areas are highlighted as delivering verifiable ROI: customer service, where AI can handle repetitive, documentation‑driven queries, and software development, where AI‑assisted coding provides measurable efficiency gains. The discussion frames these examples as tangible, ROI‑focused use cases of AI that directly improve gross margins.

Where are you guys actually seeing margin expansion in your businesses right now? Meaning your gross margins are going up and most people couldn't answer. Most people didn't have a really good answer. This is really a return on investment question when it comes to AI. But one person said, hey, like we are seeing margin expansion when it comes to customer service. And that makes a lot of sense because customer service, you have a lot of documentation answering oftentimes the same questions over and over. So it's a lot more verifiable than other areas. Coding obviously is very verifiable.