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Eric Siu on where the economy is headed. 2023 was rough for agencies. There's been roughly two years of B2B recession, maybe slight improvement coming, but consumers still aren't seeing the benefits.
Eric Siu on where the economy is headed. 2023 was rough for agencies. There's been roughly two years of B2B recession, maybe slight improvement coming, but consumers still aren't seeing the benefits.
The economy is tough depending on which CEO you talk to. For us, at least in the agency world, I think 2023 got, you know, tougher. I'd say that's tougher. We've been in 2 years of quote unquote B2B recession. Now it seems like there might be a little eye or like a little light at the tunnel, but still we don't really know, right? So it just depends on the industry that you're in. But I don't think the consumer is winning right now.
