Who’s Winning Search? (Google vs ChatGPT Data)

ChatGPT or OpenAI talked about how they were getting 3 billion prompts or searches a month. So Google shortly after did an announcement and they announced that they get over 5 trillion searches a year. The last time they gave a number was 2016. And to give you context, if you look at it from a daily basis, in 2016 they were saying they were getting 8.5 billion searches a day. The current number is over 13 billion searches a day. When ChatGPT is at 3 billion a month, Google is at 13 billion a day.

Basically, they're getting 32x more. So if we do 5 trillion, right? So 5,000 billion, right? That's correct, right? So 5,000 billion divided by 12 is 416 billion per month, right? And if you divide that by 3, then you're basically getting 32x. So that's the difference between Google versus ChatGPT right now, which is interesting. I didn't know these numbers.

Yeah, so it's 32 times the difference.

Yeah.

That's ridiculous enough.

Which, I mean, but it's still good. I think we both agree that it's pretty impressive, ChatGPT's growth rate. I mean, $3 billion is nothing to sneeze at, but—

It can't be 32.

That seems small. It's not, you're right, 138. So the division there was wrong.

Yeah. Yeah.

It's 139. It's 139, 139 basically. But yeah, cool. At least we got to the math. I mean, I think our main point here without— if we can get rid of the math stuff, the main thing is Google is still very big, but it's also impressive what these LLMs are doing.

And growing. Google's still big and growing. A lot of people want to talk about how it's dead, it's not an opportunity to drive traffic, 130 times more.

By the way, when we talk about this, when we say website traffic is dying or traffic's going down, we're not saying we're done doing it. We're still going to keep optimizing the crap out of this until this thing's dead. Again, guys, we look at this as Cigar Bots and all of you that like to argue with me on LinkedIn, we're still optimizing for this stuff. So, but it doesn't mean that it isn't starting to slow down a little bit for website traffic.

And when we say it's dying down, we're not saying it's going to zero. What we're saying is if you look at a whole pie of 100, okay, and right now it makes up 20 of your traffic or 30 or 40%, it may go down 10, 20, 30% over time, but there'll be other channels that pick up because the other channels are gaining in popularity. It doesn't mean that your Google traffic is going to necessarily go down. Like if you look at it at a visitor base instead of a percentage, it doesn't necessarily mean it has to go down from a visitor standpoint. But what you should be seeing if you're doing marketing right is the other channels driving more awareness, traffic, and sales, whether it's direct or indirect.

Dude, AOL is not even dead today.

Yeah, AOL is still around.

AOL has never completely died.

No.

Yeah.

I would actually love to buy that business if someone sold it for cheap.

Yeah.

Get so much traffic still.

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Wait, on a random note, how much traffic do you think AOL gets right now?

I don't know.

Still like tens of millions.

Global rank, 108th most popular website. Like I said, I would gladly buy it.

Is that tens of millions or?

270 million per month.

Wow. Let's see, AOL's still alive.

I can probably monetize it better than they can. No offense, AOL.

Yeah. So anyway, that's where we're going to end it today. Thank you all for listening. Please don't forget to rate, view, subscribe, and we'll see you tomorrow.