Google searches that never leave Google jumped from 45% in 2016 to 68% in 2026. Only 27% of Google clicks now go to external websites, down sharply over the past decade. This shift matters for anyone depending on organic traffic.
Only 27% of clicks from Google go to the open web now. It used to be a lot more. So you might be referring to this. I'm showing Neil a chart over here so you can see from 2016 to 2026, Google zero-click search growth, meaning that the number of clicks that don't land on a website from search. So in 2026, the number of searches with zero clicks was 45%. Today it's 68%, which is what you're talking about, which is crazy. You look at this, this is a decade out. It used to be 55% of searches had at least one click. Now it's only 32%. Yeah.
