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Eric Siu explains why small businesses lose money relying only on AI for ads. Platform AI optimizes for the platform's interests, not yours. Human oversight usually improves ROI, but it can't fix a weak offer or overpriced product.
Eric Siu explains why small businesses lose money relying only on AI for ads. Platform AI optimizes for the platform's interests, not yours. Human oversight usually improves ROI, but it can't fix a weak offer or overpriced product.
The number one problem when small businesses hit us up, when they're using AI to do everything related to their ads, they're just like, we're losing money and we can't figure out how. Now I'm not saying paying a human's going to solve that because sometimes you pay a human and you just can't make it work because the offer is bad or the product's too expensive. But outside of that, what we find is with a lot of the AI for these ad platforms, they do optimize for your interests, but they also optimize for their interests. And having human intervention typically produces a higher ROI from what we see for most of our clients.
