Alex Hormozi is moving away from viral videos like his protein cereal post toward narrower content designed to drive customers and applications for Acquisition.com. The shift shows creators it's okay to change strategy when your format doesn't serve your actual goals.
Did you see that Alex Hormozi is adjusting his content format? He made a video talking about how he's no longer going to go for wide audience TAM, total addressable market type of content. Like he had one video where he was talking about this protein bomb, right? Where you have like cereal and stuff in it, right? And then he had another one about relationships and things like that. That stuff might get a lot of views, but that's not going to drive customers at the end of the day, right? Or in his case, drive applications for people that work with him for acquisition.com, right? He's changing up his content model, right? He's going more narrow. If you start to feel that your content is maybe not aligning with who you are, it's not exactly helping what you're trying to do long term, then it's fine to completely change it, right? And I think a lot of people are warming up to this now.
