Eric Siu breaks down how Andrew Tate went viral: crude, attention-grabbing content paired with an affiliate model where his students repackage his clips into Shorts and TikToks, creating a feedback loop of amplification.
Those of you that have heard of this Andrew Tate guy, love him or hate him, but this guy's a walking highlight reel because everything he says will grab your attention. Some people really hate him, some people really love him, and that's why he's more popular than I think anybody else in the world right now if you search on Google Trends. Love him or hate him, that's one thing, but I think what he's doing from a marketing perspective is genius. If you follow this guy, he makes very crude comments. What happens is he puts people through his training, like he's going to teach you how to become like a marketer, and then what happens is he takes some of those people and he has an affiliate program, and so his students become people that will market his courses, and then what his students do is the His students take all his highlight reels and make them into Shorts. And because this stuff is blowing up on Reels, on TikTok, they're all blowing him up right now and they're all just trying to collect a commission. It's this cycle. And so for me, when I look at guys like this, it's not so much like, do I love him or hate him? It's what can I learn from him and apply it to my business? There's something to learn from everyone, whether you love them or hate them. Check out what this guy is doing. I think it's interesting.
