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Eric Siu compares NFT free mints to SaaS free trials, but warns that giving away tokens upfront creates misaligned incentives. Teams lose motivation to keep building when they've already made money.
Eric Siu compares NFT free mints to SaaS free trials, but warns that giving away tokens upfront creates misaligned incentives. Teams lose motivation to keep building when they've already made money.
What's the best Web3, just broad marketing advice for Web3 people? Like if you are running an agency, let's say you kind of got that communication down, you have a client, what do you think are like some Web3 strategies that you see working for marketing? A company like HubSpot is a SaaS tool, right? So what they do is they give away their CRM for free, their tool, and then basically you upgrade, you start using it more, and then, you know, they give you a crippled version, but then eventually you upgrade and your team starts using it. That's how they're a publicly traded company. This is known in SaaS as product-led growth, meaning that you give the tool away for free. The free mints, in my opinion now, which is kind of what we're planning to do with ours, That is product-led growth. And the thing now with this current meta is that, okay, you do this free mint, but now you've given away this free tool, but you still have to deliver. I actually think there's misaligned incentives when you give everyone all this money upfront, because I know a lot of people, they have a business to run and yet they've minted a couple million dollars or so. They're not incentivized to work that hard anymore, right?
