Eric Siu talks to eight- and nine-figure B2B SaaS founders who admit they don't know their go-to-market strategy anymore. Past SEO spending doesn't guarantee traffic now. The shift: create content everywhere in any format, not just chase old tactics.
I just came back from a B2B SaaS founder retreat where there's a bunch of 8, 9-figure founders there. Here's what I learned. The big thing is people in B2B SaaS, they have no idea what to do with go-to-market right now. Zero clue. And a lot of people, it's like a sunk cost fallacy. They're like, oh, but I invested so much in SEO. I'm like, so what? Doesn't mean you deserve traffic right now. All right, so everyone seems to be confused about go-to-market, but where I kind of left them all is like, guys, like it is the search everywhere optimization thing. I said, guys, you have to be creating content like in some way, shape, or form. I don't care if you hire an in-house influencer and pay them like $200 plus or something like that, or you have to figure it out on your own. Like, your job is to figure out how you can help other people with the knowledge that you have. Everyone seems confused on go-to-market right now because the game has changed so rapidly from a marketing standpoint.
