Why Billionaires are Starting to Tweet More

1 Dec 2023 · 1 min

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In this brief commentary, the speaker observes a growing trend of ultra‑wealthy individuals—such as venture capitalist Chamath Palihapitiya and entrepreneur Andrew Wilkinson—leveraging Twitter/X’s paid‑subscription feature to share research, insights, and occasional content. The speaker frames this shift as part of a broader realization among top investors that an engaged audience is a powerful differentiator and a monetizable asset. By turning on subscriptions, these high‑net‑worth creators are both contributing value to a community and extracting revenue, signaling that audience ownership is becoming a strategic priority for the elite.

Chapters

Millionaires, billionaires, more and more people are getting into the content creation game. It's not just the MrBeasts of the world. Chamath Palihapitiya, he has paid subscriptions turned on for Twitter now, or X, where he's going to share research. Andrew Wilkinson, who founded Tiny, they own a handful of companies. You have both these people that are maybe worth $100 million plus or so. You know, Chamath is maybe close to a billionaire, if not more. And they are turning on Twitter or X subscription, basically contribute to the community once a month. Even the investors, the top investors in the world, they understand the value of an audience, right? And more and more people understand that the one thing that you can separate yourself from the rest of the crowd is having an audience.