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Eric Siu argues brands will always exist because humans are driven by status and envy. He cites Charlie Munger to explain how brand value works as a status-signaling mechanism that won't disappear.
Eric Siu argues brands will always exist because humans are driven by status and envy. He cites Charlie Munger to explain how brand value works as a status-signaling mechanism that won't disappear.
Brands aren't going to zero because what Charlie Munger said this before, the thing that humans fight over is not necessarily greed, it's envy. Envy is the biggest driver with humans, right? It's very much a status game. So if we all have abundance, we need a way to show each other who's better, who's— who's— Yes. Right? It's all status driven. Yes, it is status driven.
